In 2021 there are so many different ways to market your environmentally friendly product or service. The hottest trends are always the most tempting: placing a sponsored ad on social media, or trying to create a viral meme are just a couple of the current crazes to achieve business growth. We don’t deny that these popular choices can have real benefits to your business, both in terms of expanding your brand recognition and selling products.
That doesn’t mean placing all your bets in the digital marketing landscape means you’re guaranteed to be a winner. It’s not easy (nor cheap) to find the experts that are needed to create these posts, and simply being lost in the online noise with every brand shouting about their prowess can make it difficult for your initial investment to come to fruition. Sometimes the old ways can be the best. In this article, we’re going to explain why the humble brochure - using print on demand technology -can lead to business growth.
Alright, convince me
Brochures can give consumers all the vital information they need to know about your business. They are more concise and cheaper to produce than magazines while giving your audience more information about your business than a simple business card. How you distribute your flyers is also really flexible - you can give them away at fairs or local events, deliver them through door drops or just post them in the mail.
All in all they are a great way to introduce your business to the world. They can really incorporate your brand identity through the use of your company logo, the products or services you have to offer, as well as giving a brief description of what your company stands for, whether that’s being environmentally friendly or helping the local community.
You may be thinking that it’s far easier to simply write all this on the ‘about’ section on your company’s website, or whip up a quick Facebook post. This is certainly an option, but a million other companies are doing the exact same thing. This actually partly explains why marketing through brochures is such a great idea even in the 2020s.
You see, with our dependence on technology, and our phones always in our hands, there is a growing consensus that what we truly value is something we can actually feel and touch. Having something we can keep, rather than instantly dismissed with a swipe of a finger holds the idea in the memory. A well-designed flyer is going to last a lot longer than just another social media post that’s for sure.
You don’t have to trust us to be committed. London Circular found that a quarter of people keep flyers and brochures when they’re sent in the mail. One in twenty read a door drop flyer, too. Bear in mind that these results include every flyer, not just the best and most attractive designs.
Okay, so how should I design my flyers?
There are a few things every flyer should contain. Not only should your logo be at the forefront, but also the colors you want to be associated with your business should be included. Brand identity can go even further than that. For instance, If your website design has a green banner, it would be a good idea for this to be incorporated into the design of your flyer, too.
Write a mission statement. What do you want customers to know about your business? What are you proud of and what do you want to achieve? There is a growing demand for businesses that are socially conscious and environmentally aware. Instead of throwing away another tedious marketing plea, readers can be enticed about ways your business is supporting your local community or cool initiatives that you’re helping to achieve in far-off places.
That being said, your products and / or services should be at the heart of your flyer campaign. You can show a mix of your most popular offerings as a way to tempt new customers as well as less known offerings to entice your existing ones. Make sure you keep text minimal and stick to large images as this is what attracts customers’ attention.
Another good idea is to merge the physical world with the online realm. Including your social media info is a great way to retain an audience long after the flyer has been discarded. Adding a QR code can also be a game changer. You might select a few goods that you have on offer, then stick a QR code next to it that leads directly to the sale page on your website… you’ll find lots of casual readers will turn into tempted buyers!
Sounds great! Where should I buy my brochures?
When it comes to buying brochures, there’s only one place you should look, Purpose Printery. We might be a little bias, but we do have plenty of really great reasons why you should trust us for your brochures, and all your other printing needs.
We offer a range of sizes to fit whatever you’re looking for. Whether you want a square design or if you opt for a tri-fold brochure.
Whichever design you pick, they are all customizable to meet your needs. Even though we meet the highest quality and environmental standards, all our brochures are set at an affordable price. To find out more, and to see how we can help boost your business through brochures, you can visit our support page.
Purpose Printery brochures come in a variety of sizes and styles.
Thank you for finding out more about brochures and how they can help your business, even in these modern times. As we hope we have shown, we don’t suggest placing your entire marketing budget into brochures, but combining digital marketing and print can often deliver the best results. If you need any further help, let us know and we will help you in any way we can!