The Printing Revolution
Even the best graphic designer needs the finest printing tools for their t-shirts to sell. A marketing manager will be red-faced if their business cards are of poor quality. Even an award-winning start-up can struggle if its costs are too high and logistics unmanageable. That’s why printing is so important to the success of your start-up.
We think the traditional method of printing has run out of ink. Bulk-buying is wasteful, not just to your cash flow but also to the environment. We’re sure there is a more efficient way of managing products than huge warehouses, and the mind-boggling procedures and organization that traditional printing requires seems antiquated.
Purpose Printery redefines what printing can be in the modern age. This article explains how printing on-demand can save both time and money, and that’s before we get to how beneficial Purpose Printery is to the environment and the local community.
Keeping it simple
There are a million and one things to think about when starting a new business. The product or service itself, overheads and profit, taxes, location… the list can seem never-ending. Printing can be one of the biggest obstacles a new start-up has to overcome due to the complex web of operations this usually requires. A big factory to print, the distribution of these products and then there’s the headache that’s caused by wondering what you’ve bulk-ordered will sell before the trend has passed and everything’s gone out-of-date. That’s why Purpose Printery goes for a whole new approach: Print only what’s ordered.
By printing only on-demand there’s far less need for big supply networks - the logistics of which can be traumatic for large corporations never mind a fledgling start-up. Big warehouses aren’t necessary as vast quantities of idle stock simply doesn’t exist thanks to the simplicity of Purpose Printery.
This modern approach means the whole process is far more mobile with start-ups not needing so many risks to take their product to market. For example, you can experiment with different ideas to see what’s popular. Moreover, adapting to market trends is easy as once created, products can be ready to buy within minutes.
Every start-up has been there; the battle between the number of products they actually need against the tempting discount that’s applicable for big orders. This can often lead to wasting both resources and capital if products don’t sell. Instead, by printing only what’s ordered, wastage due to bulk-buying is over. As Purpose Printery will only print what a customer has ordered, the need for big storage facilities to keep existing stock is no longer required, again saving considerable capital for new start-ups.
Speed things up
Being at the forefront of trends and ideas is crucial for a startup, or else you will be left behind. This is especially true when printing in the design product industry as it’s a constantly changing marketplace. What’s great about direct-to-garment printing (DTG) is you no longer have to wait for old stock to be cleared before your inventory can be updated, keeping you at the forefront of fashion and consumer goods.
Another advantage of DTG is the fast turnaround times. Once your order is placed it can be printed and shipped to you faster than traditional printing methods can offer. This is an even greater benefit during the COVID epidemic as traditional supply chains have nearly halted to a stop.
As you now know there are many logistical advantages in using Purpose Printery to boost the chances of start-up success. Getting rid of bulk buying, simplifying the supply chain, and adapting to changing market conditions are just a few of the reasons why print on demand is the best option to achieve start-up success.
Thankfully, the good news doesn’t stop there. This section will explain how Purpose Printery is the best option when you decide to go print on demand. Not only does Purpose Printery help create a better business but also a better world.
The goals of Purpose Printery go beyond helping designers see their ideas come to life and marketing professionals have their message on physical goods. Having a more ecologically sound and nature-friendly business is also why we do what we do. To achieve this we make sure all our products are made with the same care as the way you design them. When possible, the products are responsibly sourced and recyclable so that they’re great for the environment from the beginning to the end of the product’s lifecycle. By reducing waste through avoiding bulk buying, coupled with our products being made in an environmentally conscious way, the world genuinely benefits from switching to Purpose Printery.
However great this is, sometimes to make real change you have to start small. It’s why we also invest so much in our local community. We take pride in giving opportunities to those who have had the disadvantage of being raised in the foster care system.
The neglect and trauma that affects these children growing up often continues into adulthood. Did you know, for instance, that only 4% graduate college by the time they’re 26 compared to 36% of the general population? The damage inflicted on these young people can cause difficulties in obtaining and maintaining a job and a home. It’s why we give training and employment opportunities to those from disadvantaged backgrounds. To find out more about how we help those from foster homes, you can read more here.
Small is Mighty
Like you, we’re not some faceless organization with branches all over the world. We understand how small and developing businesses are run and what’s important to you.
That’s why all our staff are experts when it comes to finding the best ways for start-ups to market their business and providing advice on how to make the most out of what marketing materials are available regardless of budget.
Speaking of budget, we know how daunting it can be to go into business against huge corporations as a little start-up. But realistic successes are more than possible, especially through using Purpose Printery. Big multinationals may have an unlimited marketing budget, but a start-up can find success while being the little guy. You can market your product by telling its story, how it was printed in the USA, using eco-friendly materials, and how your customer’s purchase helps those from the foster system.
As you can see, it’s no exaggeration to say that using Purpose Printery for all your printing needs can take your struggling startup to a thriving business. With the switch, you should find financial savings as you can wave goodbye to bulk buying and expensive storage facilities. Other business benefits such as a simplification of logistical operations can be another worry off the mind of a small business owner. For everything else, one of our experts will be more than happy to help you market your company and will be as committed as you to making sure it thrives.
As we now know, Purpose Printery doesn’t just settle with these goals. Thanks to our sustainable printing methods and support for those from disadvantaged backgrounds, we hope we have proven that not only is print on demand the right choice, but Purpose Printery is the best option to take your business to the next level.
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