Want Your Own Start-up?
However tempting it is to start your own business, once all the risks and calculations involved have been factored in, trepidation and fear can quickly extinguish your optimism. In 2021 there seems to be more reasons not to start a business than ever before. Not only do the typical risks have to be taken into consideration, but with the economy far from stable, and a certain virus still causing carnage, you may think you’d have to be mad to consider opening a custom clothing store. But we’re still going to give you reasons why now is the perfect opportunity to launch your start-up. You see, right now is actually the ideal time to open your own store. Why? Well, there’s a growing demand for personalized clothing, for one. Purpose Printety also has top tips on how to market your new fashion brand to stand out from the competition. Believe it or not, but the current COVID catastrophe can actually be a factor as to why you should consider your own custom clothing business. In this article, we’re going to explain exactly why.
Demand for Print on Demand
Have you ever heard of the saying, ‘strike while the iron is hot?’’ This phrase can be perfectly applied for custom printing in 2021. The reason for this is the market for personalized goods is in greater demand than ever before. According to Forbes, in the past year, eCommerce saw a 129% increase in US and Canadian orders alone. Further good news is the extra added value can be created by turning print design personal.
A Deloitte study revealed that one in five consumers would be willing to pay 20% more for a personalized product. There are many reasons for this. One big factor is how in a mass-produced world, even buying the latest designer gear can fail to turn heads. That’s why having that personal touch can really help someone stand out, offering a unique design compared to generic alternatives. Having personalized products in your store can also increase brand loyalty. The special feeling a consumer gets when they have something nobody else has means they’re more likely to come back for more.
A shift in strategy
The devastation that has been caused by the COVID epidemic has disrupted the traditional distribution networks that companies use to print and send their products. This has forced a shift into a different way of thinking. With Print on Demand (POD), only what is ordered is printed, and then sent straight to the consumer. This has allowed small, independent stores to battle with the big guys as shipping in large quantities is far more headache-inducing than in pre-pandemic times.
POD also means that less risk is taken when beginning a new business. Instead of needing massive start-up costs, your budget can be pretty low. This is because there’s no need for big, expensive warehouses, nor do you need to bulk-buy to keep prices down.
Specifically for personalized products, POD can be perfect, pandemic or not. You can test which designs are popular and easily add that custom option without having to worry about the logistics.
These are just some of the reasons why POD can be the best option for any start-up business. We recommend reading this blog for more information on how POD is revolutionizing the printing industry.
Custom apparel can be magical for your business.
Putting smiles back on faces
Amidst a plethora of tragedies, another disaster that has been caused by the COVID epidemic, is staff feeling overworked, underappreciated and feeling a lack of motivation. Maybe it’s no surprise that the Society for Human Resource Management has found that up to 35% of remote employees are suffering from symptoms of depression. This has contributed to countless organizations looking for ways to boost staff satisfaction, retention, and morale. Even this situation is better than what a lot of workers are experiencing. Those on the frontlines are risking their lives every day while working in dangerous conditions.
Make staff happy by giving them custom clothing - even if you can’t see the smile!
Something as simple as ordering custom clothing options like sweaters, t-shirts, and hoodies for all members of staff can make all the difference. When team members wear them, there’s a sense of loyalty, unity, and belonging that lifts spirits.
Now things are slowly returning to normal, it’s time to keep team spirit alive and raise morale at a time when it’s most needed. That’s why it’s so important if you’re looking at custom clothing, that you’re promoting your products for companies as well as the fashion-conscious consumer if you really want to see start-up success.
May we be so bold and say that one reason why now is the best time to set up your start-up is Purpose Printery? We’re experts in using POD technology and logistics to help businesses big and small create personalized products so your new idea is going to be in good hands.
We also make some of the best products that promote sustainability. Take our 'Allmade' Unisex Tri-Blend Tee. They’re made using recycled bottles yet are still super soft. Not only is this great for the environment, but it’s also another reason why customers will want to buy from you instead of a competitor who’s doing more harm than good.
The 'Allmade' Unisex Tri-Blend Tee is one of the many environmentally friendly products Purpose Printery has on offer. Plus they come in lots of different colors; perfect for any design.
A final noteWe acknowledge that there’s always plenty of risk involved when starting a new business. To be honest, this is true even if you follow the ideas laid out in this article. Great design, expert staff, and attentive planning and organization are just some of the other things that are required if your business is going to achieve start-up success. We hope, however, that we have given some reasons as to why starting a business using personalized products makes perfect sense… even in the 2020s!
You can see Purpose Printery’s full range of products here. If you are looking for any inspiration on how you can achieve start-up success while using Purpose Printery, please contact us for more help.